If you’re active on social media, you probably have a list of hashtags you use when sharing photos about hearing loss. #HearingLoss, of course, #LifeIsOn – the official Phonak hashtag – and others such as #hardofhearing #deafkidsrock and #hearingaids. One hashtag campaign, however, recently gained international attention, with the important message: #ShowYourAids.
The #ShowYourAids social media campaign exploded this summer thanks to one young woman, Emma Rudkin, who knows from experience how tough it can be to wear hearing aids proudly.
Emma, a 19-year-old Texas native and this year’s Miss San Antonio, started the social media movement and non-profit, Aid The Silent, to raise awareness and support for the deaf community.
I talked with her about the #ShowYourAids movement and how she gained the courage to show off her Phonak hearing aids.
The key to hearing better longer is to keep your auditory nerves and brain active and NOT let them atrophy. Through the use of hearing aids you’ll enjoy a better quality of hearing longer. Put them in and forget about them.
It reminded me of my father’s first time with glasses. Something like twenty years ago, he had to begin to wear glasses; at the normal age when eyes become less flexible and arms need to be longer and longer because you can’t adjust your eyesight the way you did when you were younger.
His first reaction was “Oh wow, it’s better” and then went on to “Actually no, wait now, we have to talk it through again”. Ring any bells?
Since I started spending so much time thinking about hearing loss and hearing technology, one of the things I’ve obviously been thinking about it social stigma related to hearing loss. Stigma is immediately cited as the reason people wait so long to get fitted, and the reason for which “invisible” is a great quality for a hearing aid. (Not everybody agrees, though.)
In an attempt to wrap my head around some of these issues, I’ve been trying to make parallels between eyes and ears, glasses and hearing aids. Why is “not hearing well” considered so differently from “not seeing well”? Saying “there’s more stigma” is not really an answer. Social stigma comes from somewhere, right?