Just last month the FDA released their latest Internet and Social Media Guidance for Pharma and Med-tech companies. If you haven’t read it yet, have a look here.
With the rise and use of social media across all industries, Med-Tech was bound to adopt social media at some point, especially given the prevalence of customer usage and relatively cheap way of reaching customers and/or offering customer service via electronic means. The introduction of this document points out that its purpose is to illustrate the agency’s current thinking regarding communication of benefits and risks through social and online media. The hearing aid industry generally does not fall under the exact guidelines as indicated in the latest draft, however the overall suggestions and illustration of what the FDA lays out is obviously food for thought for any health care organization marketing to customers online.
In the U.S. the FDA generally recognizes two types of labeling; that which is required labeling (think approval labeling) and the second which is promotional labeling (subsequent marketing materials/labeling). They recommend considering the following when promoting products on social media and online mediums: