The world we live in is bursting with new and exciting technology. As an audiologist I am astonished by the technological achievements that are implemented into today’s hearing aids, while other times I feel constricted and limited. How can this be? I can get into my car, connect to a “smart system”, browse my music and pictures, ask the system for directions by simply talking out loud; the possibilities are endless. Why then aren’t we farther along in hearing aid technology? Why isn’t there a proper “smart” hearing aid? Would we even want one if it existed?
Since I started spending so much time thinking about hearing loss and hearing technology, one of the things I’ve obviously been thinking about it social stigma related to hearing loss. Stigma is immediately cited as the reason people wait so long to get fitted, and the reason for which “invisible” is a great quality for a hearing aid. (Not everybody agrees, though.)
In an attempt to wrap my head around some of these issues, I’ve been trying to make parallels between eyes and ears, glasses and hearing aids. Why is “not hearing well” considered so differently from “not seeing well”? Saying “there’s more stigma” is not really an answer. Social stigma comes from somewhere, right?
It’s been a year since I joined Phonak as Social Media Manager/Strategist. Previously I worked for a young, cool, and fun watch brand that was the perfect fit for social media. When I decided to change companies people asked me: “Why on earth would you leave your current job to work for the hearing aid industry?” My answer could be summed up in one word: engagement. The kind of engagement Brian Solis has so often written about.
To me, it was obvious that the hard-of-hearing community would bring a deeper level of engagement than the “Wow, cool & nice!” comments that appear whenever a “cool” brand shares something on Facebook, Instagram or Pinterest. This community would be willing to bond deeper through social channels with the brands manufacturing the devices that truly impact their daily life.