March 2014 – Open Ears Archive

Musings on Fitting Strategy (and Pricing)

Since my last visit to the Phonak headquarters I keep mulling on the conversation I had with Solange about fitting and pricing strategy. We know hearing aids come in different price ranges, and the benefits they provide to the wearer change as you move up in technology. These variations in price are not isolated to a specific piece of hardware or software, but reflect the overall experience the wearer receives when using them in more complex listening environments. And that, ultimately, is what we pay for, as hearing technology users: a better life experience.

Technology and better hearing

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Two Days in Stäfa

A few weeks ago, I spent two days at the Phonak headquarters in Stäfa, near Zurich. If managing a blog and writing for it can be done remotely, meeting people can’t.

People are sometimes surprised that I value face-to-face exchanges so much when I am such a “digital” person. Well, I do — you get something out of spending an hour in the same room as somebody that is very hard to reproduce at a distance. I sometimes wonder if it has anything to do with my hearing loss: I need to see people, probably because in my 38 years without hearing aids, I’ve relied a lot on non-verbal communication. I don’t like talking on the phone with people I’ve never met or don’t know well (close friends is another story, I can talk on the phone for hours with them). And as for video conferencing… give me good sound quality and high-quality video which doesn’t freeze or lag, and I might start taking it seriously.

For my third visit, Vincent had set up meetings with various people inside the company, as well as a guided visit of the production centre. I could have stayed in there the whole day, actually — the geek/engineer in me just loves big machines and production chains, obviously.

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I Don’t Hear Very Well

“I don’t hear very well.” This is what I’d been saying since I discovered, age 13, that I didn’t hear very well. “I don’t hear very well.” My hearing was checked, I was given the verdict “yeah, so you have some hearing loss, we’re going to give you hearing aids”, and sent to an audiologist to be fitted. They took some measurements, filled my ears with pink stuff, and next time I went there I left with a rather big pair of skin-coloured inside-the-ear aids.

They felt uncomfortable, I could hear background noise, the world was too loud, and girls at school made fun of me. I wore them two days, maybe three, then put them back in their box, never to be taken out again. I decided that it wasn’t that bad after all to “not hear very well”, and that I would cope.

And I did, for the next 25 years.

Steph Audiogram

In 2012, after a couple of years of “getting there”, I finally decided to get fitted again. My brother had got hearing aids a few years before and what he told me of the process and the changes in his life really encouraged me. (We have similar hearing loss, hereditary.) I shared some of my thoughts on my blog right after getting my hearing aids (“A Week With My Superpower”) and a month or so later (“More About Hearing Aids…”).

Nearly two years later, my hearing aids are part of my life, and I wonder why I waited so long. I still end up saying “I don’t hear very well” every now and again, but now I can add “I’m not wearing my hearing aids just now,” or “Even with hearing aids, I don’t hear as well as you.” The impact is different!

But You Look So Normal

It’s easy to pretend that I am just like everybody else until someone blurts out a subtle, but painful statement.

“But you look so normal!”

Christina Lisk

Those words were uttered to me in the library after another student lost her temper because I could not hear her whispers. My response to her irritation was to pull out my hearing aid, wave it in her face, and say, “I’m sorry, I’m hard of hearing. Could you repeat that?”

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