Basketball, Twitter, and Hearing Loss Awareness

September was a special month for me. As a basketball fan, I was eager to go home every evening and follow the Basketball World Cup in Spain. On September 9th, Slovenia was playing the USA in the second game of the quarter finals. Although I’m a supporter of the French national team, every basketball enthusiast looks forward to watching Team USA and its constellation of NBA superstars display their high-flying skills on the hardwood.

However, this time around it wasn’t the thunderous dunks of James Harden and Anthony Davis that caught my eye, but an unknown member of the Slovenian team who was wearing a headband. Wearing a headband isn’t anything unusual in our sport but in this particular case I was surprised to notice that it was helping the player hold hearing aids behind his ears. Something that wouldn’t have struck me prior to working for Phonak.

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