Although it was only our first full day, it was one of the most exhausting and rewarding days I’ve ever had.
We went for a drive today, and it was an adventure in itself! The roads themselves are dirt, with potholes – craters, actually – sometimes full of water, sometimes not. There are no lines on the road, no traffic lights, and no stop signs. There doesn’t seem to be a whole lot of rules or regulations about driving, either. And sometimes chickens run in front of the cars. It’s not like anything I’ve ever seen before, or likely will again.
We started our morning by going to MetalWorks – this amazing little artist community where the majority of the crafts were made with scrap metal. They were unbelievably beautiful, and the artists were the most talented group of people who took so much pride in their work. I even bought several pieces to take home.
From there, we went somewhere that actually had me in complete awe. There’s a small school on the outskirts of Cité Soleil. From the outside of Anacias’ Capva School, there is a guarded metal gate. The inside has a medical center on the right, and a school on the left. Inside the school, there is one room for the smaller children, and four pods for the older ones. They were just finishing classes as we arrived, and many of them ran outside when they saw our vans pull in. We were greeted with more smiles and waves and happiness than I ever have been. I truly felt like a celebrity.
September was a special month for me. As a basketball fan, I was eager to go home every evening and follow the Basketball World Cup in Spain. On September 9th, Slovenia was playing the USA in the second game of the quarter finals. Although I’m a supporter of the French national team, every basketball enthusiast looks forward to watching Team USA and its constellation of NBA superstars display their high-flying skills on the hardwood.
However, this time around it wasn’t the thunderous dunks of James Harden and Anthony Davis that caught my eye, but an unknown member of the Slovenian team who was wearing a headband. Wearing a headband isn’t anything unusual in our sport but in this particular case I was surprised to notice that it was helping the player hold hearing aids behind his ears. Something that wouldn’t have struck me prior to working for Phonak.
It’s been a year since I joined Phonak as Social Media Manager/Strategist. Previously I worked for a young, cool, and fun watch brand that was the perfect fit for social media. When I decided to change companies people asked me: “Why on earth would you leave your current job to work for the hearing aid industry?” My answer could be summed up in one word: engagement. The kind of engagement Brian Solis has so often written about.
To me, it was obvious that the hard-of-hearing community would bring a deeper level of engagement than the “Wow, cool & nice!” comments that appear whenever a “cool” brand shares something on Facebook, Instagram or Pinterest. This community would be willing to bond deeper through social channels with the brands manufacturing the devices that truly impact their daily life.