Innovative “Modern Family” Episode Gets Sound Help From Phonak

Modern Family is one of my favorite shows, so moving abroad and not having access to US television stations was a bummer, until I got Apple TV and I was able to stream my favorite shows again.

A couple months ago, the sitcom made headlines for doing something brand-new for television: filming an entire episode using Apple iPhones, iPads and MacBooks.

So when I recently heard that Phonak also played a role in the making of the episode, it was exciting.

It may not be what you expect — Jay hasn’t developed hearing loss and needs Phonak hearing aids, or Luke and Manny haven’t taken part in a wild stunt that left their hearing damaged -– rather, all of the actors used a special a Phonak product called invisity during filming.

Watch Stephen Tibbo, the Sound Mixer on Modern Family, explain in the video below, or read the Phonak press release.

[youtube https://www.youtube.com/watch?v=e1KzljwWRAg]

Talk to Me: Hearing is Not Listening

I’m a talker. Have been since my first words, or so the legend goes. Even as I became part of the “hearing lost” I didn’t stop talking.

According to my audiologist when we lose hearing we have two choices, really — to recede and/or to step forward. Or in my case, to do what has always come naturally.

Being a talker with a hearing loss hasn’t always been a good thing. In fact, it’s caused me countless embarrassing exchanges more times than I have data for.But I discovered that if I talked I didn’t have to listen — or listen as much. I would simply try to outrun the speaker’s attempt at a conversation. I would try to anticipate where the conversation was going and leap into the middle of it with some confirming words or experiences of my own to try that might match the “attempted” conversation.

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Talk To Me: Getting Along

For much of the past 37 years in which I’ve been, let’s say, “engaged in hearing loss,” I’ve played the good soldier. I reject labels like “suffering from,” and try to limit my whining unless it’s absolutely necessary.

I get my hearing aids, have the appropriate adjustments made, employ compensatory techniques and body positioning strategies, and bluff my way through thousands of interactions. By necessity I curtailed listening to and making music and attending concerts, shows and events, stayed home a lot, endured the requisite stress, embarrassment and isolation, and came to look upon my hearing loss as a kind of badge of courage.

And in all that time, I have done my part to be a good listener, too, because, well, that’s what we do, isn’t it? It’s up to those of us engaged in hearing loss to try and fit into the hearing world, right?

Then, a while ago, it hit me.

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What Not Being Able to Use the Phone Has Cost Me

Christmas is a time for remembering old friends, but sometimes it can also bring back some sad or unpleasant memories. Seeing a former friend’s name in my address book reminded me of something that happened a few years ago…

After my sudden deafness in my ‘good ear’ in 2011, I could no longer use our telephone or my mobile for calls. Some friends were accommodating, converting our communication to text, email or social media but, sadly, others weren’t so accommodating.

English bulldogs dressed up as santa and rudolph

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Hearing Aids and Bicycles: Hear Haiti Project With Hear the World

Greetings from Haiti! We are Samantha McKendrick and Marisa Breslin, blogging from the brightly colored picnic table at New Life Children’s Home in Port au Prince.

We were invited by Hear the World to participate in this amazing project known as Hear Haiti. Sam works for Phonak Canada in the Inside Sales Department and Marisa works for Phonak US as a Technical Support Audiologist. We are very excited to work alongside many other Sonova employees representing North America in this inspiring project.

bylanda

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Why the Ability to Hear is not Enough

On the day I chose to have my first tympanoplasty, May 20th, 2004, I believed restoring my hearing would provide a “perfect life” and solve all of my problems. At the time, I was full of rage about isolation from hearing loss and ear infections occurring at least every six weeks. My ability to trust human beings was in the toilet after being bullied by my classmates and placed into special education by the school district. The only thing I trusted was money because it came consistently, regardless of my health, every time I did a favor for someone else.

Old and lonely.

Closing my eardrum, obtaining hearing, and “becoming normal” seemed to be the be-all and end-all to those problems. I believed I would be able to trust people, escape special education, and overcome the infections the moment I had a “healthy” ear. Once all of those things happened, I would “live happily ever after” and skip off into the sunset, where I would suddenly become a popular girl with straight-A’s in the blink of an eye.

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Cuddling for Amateurs — Part 2

Something that I also had to learn was that most of the susurrus that take place during lovemaking do not lend themselves to be said repeatedly and articulated clearly. One of my first dates proved especially talkative in this respect.

Golden light
Photo credit: Eleazar

I was just stroking her belly and thighs, distributing small kisses to her navel, when I heard it:

«Guään?”

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Eyes And Ears: So Different?

Since I started spending so much time thinking about hearing loss and hearing technology, one of the things I’ve obviously been thinking about it social stigma related to hearing loss. Stigma is immediately cited as the reason people wait so long to get fitted, and the reason for which “invisible” is a great quality for a hearing aid. (Not everybody agrees, though.)

Corinne with glasses
Photo credit: Corinne Stoppelli

In an attempt to wrap my head around some of these issues, I’ve been trying to make parallels between eyes and ears, glasses and hearing aids. Why is “not hearing well” considered so differently from “not seeing well”? Saying “there’s more stigma” is not really an answer. Social stigma comes from somewhere, right?

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Social media and the hearing aid industry

It’s been a year since I joined Phonak as Social Media Manager/Strategist. Previously I worked for a young, cool, and fun watch brand that was the perfect fit for social media. When I decided to change companies people asked me: “Why on earth would you leave your current job to work for the hearing aid industry?” My answer could be summed up in one word: engagement. The kind of engagement Brian Solis has so often written about.

social_media_hear

To me, it was obvious that the hard-of-hearing community would bring a deeper level of engagement than the “Wow, cool & nice!” comments that appear whenever a “cool” brand shares something on Facebook, Instagram or Pinterest. This community would be willing to bond deeper through social channels with the brands manufacturing the devices that truly impact their daily life.

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